BanaBay to open new office in Shanghai

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BanaBay Shanghai Bananas

Fresh fruit producer and distributor BanaBay has announced the opening of a dedicated office in Shanghai following rapid growth in China and strong interest from other areas in Asia. According to managing Director Mark O’Sullivan, this is an extremely important move for BanaBay, as the company perceive huge market potential for the brand and are committed to providing excellent support to customers in the region.

« Within the last twelve months we have secured 5 significant customers across 6 new ports in China and expect to be shipping 150 containers of bananas a week by the end of next year. What’s more, we have exciting plans to extend our product range and will be introducing new lines to meet rising demand, » he said.

« Therefore, we are delighted to announce the opening of a dedicated BanaBay office in Shanghai, enabling us to provide our valued customers with a direct contact, strategically based at the port, with an Operations Manager who understands the local marketplace and can respond immediately and effectively to all requirements. »

New appointment

devid guoDavid Guo (Guo Sihao) has been appointed Operations Manager for BanaBay’s new Shanghai office. He has a strong financial background and an in-depth understanding of the Chinese business environment. A former client manager with the Bank of Shanghai, David has excellent customer relations and communications skills.

David will be responsible for all Chinese operations, including quality control, documentation management, clearance and other customer services.

Commenting on his new role, David said, « BanaBay has a great competitive advantage in that we have our own banana plantation in Ecuador and enjoy close relationships with other independently audited sources in a variety of different countries; this means we can guarantee the quality of our produce and the reliability of our supply chain. Now that we are opening an office in Shanghai, our customers can contact us at any time and we can react immediately.

As our bananas are of superior quality, our target is the Chinese high-end market. Once we have established a strong presence here, our ambition is to expand operations to Japan, Korea and Singapore. »

David will report to Business Development Manager Yuchi Li, who has been the driving force behind the launch of BanaBay into Asia. Li is based at BanaBay’s global head office in the UK and will continue to lead the Chinese business development team.

He said, « BanaBay recognises the size of the potential market in China, so we have focused on building strong relationships with our customers in the region. We have been able to demonstrate our superb product quality and our flexible approach to customer service. For example, in China there is preference for bananas to be supplied as full hands, which we can specify at plantation level with an option of packaging the fruit in variety of box weights.

Opening an office in Shanghai underlines our commitment to providing better and faster service than ever to our Chinese customers, and our vision is to build a reputation for excellence in the region over the long-term. »